KELOWNA, B.C. – Jennie Brokman has cut out a niche market with her Brok Boys brand, designing and manufacturing clothing for boys. And she’s hoping a recent trip to Los Angeles will boost her company’s profile and, ultimately, sales.
The mother of four sons saw an unsatisfied need in the market, leading her to begin making bamboo slouchy hats.
“I realized I was never going to DIY a tutu or a headband and I started to look on-line for boys accessories,” said Brokman.
After connecting with a Vancouver PR firm, Brok Boys was invited to showcase and gift her clothing line to actors during an Oscar-parallel, but unaffiliated, gifting event in Hollywood.
“[You] talk to the celebrity and tell them what your business was and offer them a product,” she said. “And then the best part was getting a photo with them.”
Celebrities that impressed Brokman at the event including Richard Kind, best known for his role in the 90’s sitcom, Mad About You, and Modern Family child actress Aubrey Anderson-Emmons.
“It was phenomenal,” Brokman said. “It was much more… than I could have hoped for.”
Brok Boys sources bamboo fabric internationally, but manufactures in Canada, mostly in Kelowna where the home-based business is located.